* Dr Medha Tadpatrikar, a serial entrepreneur is a Director of Mantraa Research & Consultants Pvt Ltd, Phoenix General Insurance Brokers Pvt Ltd and Rudra Environmental Solutions (India) Ltd..
* She being Marketing Expert having an experience of Sixteen Years into Marketing, Research & Training with renowned Indian and European Companies. She has strong hold over areas such as Branding, Promotions, Market Research, Quantitative & Qualitative Analysis, Product Positioning & Repositioning, Brand Equity, Brand Audit etc.
* Ms. Tadpatrikar is also a regular writer to newspapers on “Management” and “Social Issues”. She is actively involved in Charitable Work and her interest lies especially in Women’s Issues
* Environmentally conscious from early age Medha found herself working on waste plastic after witnessing the death of deer in wild life sanctuary. The passion and determination to find a solution on waste plastic resulted in Medha and her business partner Shirish Phadtare in to building a first pilot machine in 2010, which successfully converted waste plastic in to usable fuel. The company runs two plants in and around Pune.
* Looking at bigger picture has led Medha a trustee of “Keshav Sita Memorial Foundation Trust” to create awareness of waste plastic and segregation at source for better waste management. Today this self-funded Trust collects waste plastic from more than 15,000 households, hotels and offices in and around Pune. The trust has also been collecting waste plastic from far away places like Baramati, Baneshwar, Raigad Fort, Bhimashankar, Thane and Dombiwali.
* Medha,who believes that one must keep learning all our life, has followed that path by studying in varied subjects. She holds MBA from Nottingham University, UK, LLB from Pune University as well as PhD in Branding. She has studied for MSc in Psychology and has completed many diplomas in subjects ranging from IPR, Journalism, Marketing and Forensic Science.
* She has been recipient of many awards, namely “Yadnyawalka Award”, Sukhakarta Award, Pune branch of WIRC of ICAI – Eminent Entrepreneur and Phoenix Leading Lady 17 award . She is a trained Bharatnatyam and Kathak dancer who currently devotes majority of her time in creating awareness on waste plastic.
medhatadpatrikar@rudraenvsolution.com